Instagram is one of many social media platforms businesses including in their social media marketing strategies. Using social media can help boost your overall search engine optimization efforts so this article will share some tips about how to make the most of it. It is essential that as of now, Google has said they do not use social media as a ranking factor. We know...Read More
In the early days of the web, ranking in Google was easy – you just threw keywords in the meta description, and you ranked for those keywords, regardless of whether or not your website was relevant to them. Nowadays, ranking well in the major search engines is a science – one that we know from a lot of trial and error since Google and its...Read More
These days, it seems content marketing is often touted as an alternative to SEO. However, it is possible to create content that not only creates value for users but also build and improve on SEO. SEO used to be as easy as throwing keywords in the meta tags, and you could rank for anything, regardless of whether the content on your website matched the keywords...Read More
Site Optimization versus Traffic Optimization Just a few years ago, internet marketing was focused on how to get more traffic to your website. If you had a conversion rate of 2% and 10,000 visitors a month, you’d end up with 200 conversions. But, if you doubled that traffic, you’d end up with 400 conversions. The more traffic, the more customers, right? Well, in theory, yes,...Read More
If you want to be sure you’re meeting the needs of everyone in your website audience, you must take steps to ensure your site is 508 compliant. The compliance standards are set by Section 508 of the Rehabilitation Act of 1973 that requires federal agencies to provide software and website accessibility to anyone with disabilities. When your website is 508 compliant, it means it is...Read More
