Google has released a preview feature that shows how AMP (Accelerated Mobile Pages) will look on an entire search results page. The preview shows AMP pages interwoven with regular, non-AMP pages. The AMP pages are signified by a small lightning bolt symbol and the acronym “AMP” in grey font. If a page is available in a”mobile-friendly” format and an AMP format, Google will serve the AMP page....Read More
Not all products are created equal in the eyes of social media. Some companies have it easy. Take a bakery, for example. They can snap a picture of a cupcake with some sprinkles, throw a filter on it, and boom: Instagram gold. While that is all good for them, what about companies with a great product or service, but it’s not necessarily “visually friendly?” Insurance,...Read More
In the competitive online landscape, having a solid understanding of SEO is essential for success. However, if your website contains any of the mistakes outlined in this list, you may inadvertently be undermining your efforts. Targeting the Wrong Keywords One critical mistake is targeting the wrong keywords. Merely identifying keywords and assessing their competition is insufficient. It is equally important to evaluate how well your...Read More
Google Analytics Events and how to create Event tracking. Google Analytics is a free tool that helps you see what’s going on with your web traffic. You can see how much time people spend on each page, where they are getting referrals to your website, and sometimes you can even see the keywords they used to find your site. But an often underused feature in...Read More
You’ve been following our blog lately and probably read about our “award-winning campaigns.” That’s because we’ve been taking SEO and PPC case studies to conferences such as ad: tech and IRCE and sharing our secrets for getting higher rankings and profitability. Today we’d like to share some of our latest awards. Of course, they’re just a taste of the award-winning campaigns we’ve been presenting, but...Read More
