Google Search is getting even more advanced. We’ve already seen how much effort they put into providing users with better answers to their search queries. Recently, some of Google’s more technologically advanced efforts are starting to bear fruit. Two of the recent changes are shaking up the world of search. Google AI is Learning to Solve Tougher Search Queries First up is all the talk over Google’s new AI, RankBrain. The AI (artificial intelligence) has been...Read More
What is Page Experience: Page Experience is an SEO-specific term for a new metric being rolled out in 2021 by Google to measure a website’s usability from a public perspective. It focuses on the user experience and how to optimize it. Major search engines constantly update algorithms for ranking websites based on relevance, credibility, authenticity, and usability. This aligns with Google’s fundamental mission statement: “to...Read More
Your Guide to Online Retailing on Black Friday and Cyber Monday Around the office, we have been planning to adjust client Pay Per Click spending for the upcoming holiday season, specifically for Black Friday & Cyber Monday. Knowing that 83% of consumers will buy holiday gifts online this year (Accenture), I asked some outside experts in #PPCchat for their insights on maximizing this opportunity.Read More
Creating content takes time – and if you want to be a valuable piece of content, you need to put in both time and effort. It’s not as simple as throwing words together into sentences to tell a story and calling it a blog post. For the content to have value to your audience, it must tell them something they want to or need to...Read More
How to Change Your Web Host Without Negatively Affecting SEO Migrating your website from one host to another is no easy undertaking. Whether you’re relocating your site to save money with a new shared host or need the space and control that a virtual private server or a dedicated server offers, you must be careful every step of the way. One misstep during the execution...Read More
