We’re living in the age of display—display advertising, that is. A study by eMarketer predicts that 2016 is the year we’ll spend more on display ads than search ads. 47.9% of all ad spend is expected to go to digital display ads for $32.17 billion. What does this mean for businesses trying to reach more customers via display advertising? And what kinds of display ads...Read More
When trying to optimize your website, chances are you’re thinking about keywords and links for search engines like Google. And while it’s true you should, there are other search engines to consider and optimize for. When you hire us at SEO Inc. to help you, we’ll look at your industry, products/services, and end goals. Then, we’ll help you build and execute SEO Consulting Services for...Read More
Google has just added a new structured data tab to Webmaster Tools. This tab detects structured data markup (all structured data types) on your website and tells you how Google evaluated it. You can also use their structured data markup tool (Google structured data markup helper) to test and fix incorrect markup codes. As we can see, this new tab falls under the content keywords...Read More
Search engine marketing (SEM) can be a business’s best friend. A solid SEM strategy can bring loads of new business to your doorstep—or at the very least, to your online shopping cart. However, you could lose much money if misused, with little to show for the effort. That sting doesn’t heal quickly, but the real kicker is that you could have avoided your losses with...Read More
Google announced real-time ads to help brands intercept customers for the Big Game. Real-time ads will offer brands the opportunity to join the spontaneous conversations that spring up throughout the game (think “left shark” moments like from last year). Google is opening the Real-time ads beta to include brands like Wix.com and will “roll out more broadly later this year.” How Real-Time Google Ads Will...Read More
