Social Media Marketing News

Social media is where the conversations are happening. And your brand needs to be a part of those conversations. Social media management is how you can actively participate in and take advantage of the power of social media. We have put a wide range of topics, social media tips, and social media insights to help guide you with your social media strategy.

Social Media Campaigns to Drive Holiday Sales

How to Run Social Media Campaigns During Holidays The holiday season is rapidly approaching, and it’s probably too late to do anything about your SEO. We tried to warn you that you should get a jump on the long-term benefits of an SEO Campaign to increase holiday sales. But if you ignored our warnings and...

Garry GrantSocial Media Marketing

What Does Facebook’s Newsfeed Update Mean for Your Social Strategy?

Earlier this month, Mark Zuckerberg announced that Facebook would change the news feed algorithm again. Now, there will be more priority on content from “friends, family, and groups,” meaning Pages will be less visible. While this may be a good thing for consumers tired of seeing their feeds inundated with commercial content – it’s not...

Garry GrantFacebook

Pinterest Beginner’s Guide – How to Setup Pinterest

We covered the basics of what Pinterest is, so now we’re taking a closer look at how to set up your Pinterest account and some best practices to follow while you’re using the account. Even if you’ve never used Pinterest before, by the end of this tutorial, you’ll be well on your way to being...

Garry GrantPinterest

‘@Names Will No Longer Take Up the 140 Twitter Character Limit

Prepare yourself for an exciting development in the Twitterverse. Shortly, the familiar 140-character limit that Twitter users have grown accustomed to will significantly change. Specifically, the character limit will no longer include media attachments such as images, videos, polls, GIFs, and names starting with “@.” Currently, when incorporating attachments like photos or links, 23 characters...

Dalton GrantTwitter

Best Times to Post on Pinterest that will help drive traffic!

Because Pinterest uses a Smart Feed to deliver content, not all Pins are seen when you post them. Therefore, quality is an essential part of the algorithm, which determines whether or not your Pin is added to the Smart Feed or the personalized feed you see in your account. That said, Pinterest looks for signals...

Garry GrantPinterest

Employee Spotlight: Matthew

Meet Matthew, Our IT Assistant Matthew Merrell, a 19-year-old IT Assistant at SEO Inc., is perseverant, intelligent, and highly technologically skilled. However, Matthew did not walk into his success without overcoming numerous obstacles that would cause most people to give up on their dreams and aspirations. Matthew was born and raised in San Marcos, California,...

Garry GrantSEO Inc News, Blogging, Social Media Marketing

Eye Movement Tracking:

Eye Movement Tracking: Vital Lesson in Optimizing Content for Site Visitors: Eye movement tracking for a website, commonly referred to as “web eye tracking,” involves using eye-tracking technology to analyze how a user looks at a website. This includes understanding where they focus their attention, the sequence of their gaze across the web page, how...

Garry GrantInfographics

Social Media Tips: Being Visual When Your Product Isn’t

Not all products are created equal in the eyes of social media. Some companies have it easy. Take a bakery, for example. They can snap a picture of a cupcake with some sprinkles, throw a filter on it, and boom: Instagram gold. While that is all good for them, what about companies with a great...

Garry GrantSocial Media Marketing, Social Media Management, Social Media Optimization

5 Things you Need to Know About the New Twitter Profiles

Things are constantly changing in social media marketing, so you have to stay on your toes. While a few months ago, you used to have to spend $10,000 a month on Twitter advertising to get a unique Twitter profile, the company has now turned around and started offering these same features to everyone for free. And...

Garry GrantSocial Media Marketing, Twitter

Facebook Adds Audio Recognition To Automatically Tag Posts With TV Shows And Songs

Facebook Adds Audio Recognition Facebook takes the mantra of, “If it ain’t broke, don’t fix it,” and regularly spins it on its head. And for the most part, the updates are helpful! Sure, people like to complain about things on the Internet, so anytime anyone changes anything, you’re sure to witness the hell-storm that is...

Garry GrantFacebook

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Social Media Marketing News