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Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

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How to Pick Images for Your Content that Wow Your Audience

How to Pick Images for Your Content Images are a vital piece of the content equation. After all, posts that feature images produce 6.5x higher engagement than text-only posts. That said, you can’t just write a post and slap whatever pictures you want into it if you’re going to make the most significant possible impact....
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PPC Management: 10 Tips to a Better Landing Page

10 PPC Management Tips for a Better Landing Page Let’s talk landing pages. Landing pages are the first impression potential clients and customers get of a business when they click through from paid media / PPC search engine results. Given it’s the introduction of your brand to new customers, and you only have one chance...
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Backlink Enhancement: Why Good Backlinks are Important.

Is there anything worse than waking up one morning, doing some early AM searches for your primary keywords, and realizing that you are not ranking anywhere for any of your keywords? Just boom. PFT! Your site is nowhere to be found. So you open up your Google Webmaster Tools and see that dreaded Manual Penalty inflicted...
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Looking Back (and Forward) on the Verizon Yahoo Deal

On July 25th, 2016, Verizon bought Yahoo for $4.83 billion. Yes, you heard that right. Yahoo, the third-largest internet property behind Google and Facebook, is becoming the property of the largest mobile service provider in the US. Yahoo, which once stood on its own next to Google and Bing as one of the three big...
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Google Releases AMP Preview for Entire Search Results

Google has released a preview feature that shows how AMP (Accelerated Mobile Pages) will look on an entire search results page. The preview shows AMP pages interwoven with regular, non-AMP pages. The AMP pages are signified by a small lightning bolt symbol and the acronym “AMP” in grey font. If a page is available in a”mobile-friendly” format...
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How To Fix SEO Issues That Can Hurt Your Rankings

In the competitive online landscape, having a solid understanding of SEO is essential for success. However, if your website contains any of the mistakes outlined in this list, you may inadvertently be undermining your efforts. Targeting the Wrong Keywords One critical mistake is targeting the wrong keywords. Merely identifying keywords and assessing their competition is...
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How to use Google Analytics Event Tracking

What are Google Analytics Events?

Google Analytics Events and how to create Event tracking. Google Analytics is a free tool that helps you see what’s going on with your web traffic. You can see how much time people spend on each page, where they are getting referrals to your website, and sometimes you can even see the keywords they used...
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Why Is Google Tag Manager Good For SEO

In the usual Google spirit of jumping in and demolishing the competition in growing industries, Google has launched Google Tag Manager. But it is not all bad. On the contrary, Google Tag Manager looks like an excellent option for better aggregating and analyzing specific data. In this post, we will go over the basics of...
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SEO Inc.’s Award-Winning Campaigns

You’ve been following our blog lately and probably read about our “award-winning campaigns.” That’s because we’ve been taking SEO and PPC case studies to conferences such as ad: tech and IRCE and sharing our secrets for getting higher rankings and profitability. Today we’d like to share some of our latest awards. Of course, they’re just...
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SEO Services That Smoke Your Competition!

Google is constantly adding fuel to the fire to keep us on our toes. However, without a good SEO strategy, many businesses get burned. And those who can’t take the heat often end up in smoke. SEO is constantly changing, and yet some things always stay the same. Our commitment to seeing our clients succeed is one thing we...
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