Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

SEO Tips for Law Firms

As a general rule, attorneys are knowledgeable people who can write fantastic content for a blog. But, because they know the law, and not necessarily internet marketing (there are some who major in marketing before going on to law school), they don’t know how to take those blog posts and get them ranking high in...

Garry GrantSearch Engine Optimization

Example of the Customer Actions view on a Google My Business page

Goal Tracking Essentials for Local Businesses

Online Goals Any Local Business Can (and Should) Track Goal and conversion tracking for Search Engine Optimization in Google Analytics is helpful for any business. For local businesses, however, it’s critical. Understanding where your business comes from can help you create loyal customers and increase sales. When starting any internet marketing campaign for a local...

Garry GrantLocal Search

Read All About AMP, Google’s Accelerated Mobile Pages Project

Accelerated Mobile Pages are coming this month. AMP will be crucial in providing the web with faster load times, meaning better user experiences for everyone. Google just had a Hangout that included a 15-minute breakdown all about AMP. They’ve also sent suggestions through Search Console to hop on board before AMP officially launches. To prepare...

Dalton GrantSearch Engine Optimization

How to Increase Your Page Speed for Small Business

Maybe you followed our local search advice, or perhaps you concluded yourself. You’re sure to make the mobile web a better place for users. You’ve got to increase your page speed. Yes, we realize making your site mobile-friendly was a considerable effort. We can understand your thinking: “My mobile-optimized site already puts me ahead of...

Dalton GrantSearch Engine Optimization

Display Advertising Spending to Overtake Search Ads in 2016

We’re living in the age of display—display advertising, that is. A study by eMarketer predicts that 2016 is the year we’ll spend more on display ads than search ads. 47.9% of all ad spend is expected to go to digital display ads for $32.17 billion. What does this mean for businesses trying to reach more...

Dalton GrantSearch Engine Optimization

The Top 5 Search Engines You Need to Optimize For 2022

When trying to optimize your website, chances are you’re thinking about keywords and links for search engines like Google. And while it’s true you should, there are other search engines to consider and optimize for. When you hire us at SEO Inc. to help you, we’ll look at your industry, products/services, and end goals. Then,...

Garry GrantSearch Engine Optimization

Presenting Real-Time Google Ads for Sunday’s Big Game

Google announced real-time ads to help brands intercept customers for the Big Game. Real-time ads will offer brands the opportunity to join the spontaneous conversations that spring up throughout the game (think “left shark” moments like from last year). Google is opening the Real-time ads beta to include brands like Wix.com and will “roll out...

Dalton GrantSearch Engine Optimization

How Much Will SEO Services Cost in 2023?

SEO Services in 2023: How Much Can You Expect to Pay? Search engine optimization is constantly changing. It’s also complex work that requires a range of skills, from technical to analytical, to make the most of results. Results could vary the fortune of your business, improving its online visibility, increasing traffic, and contributing to revenues...

Garry GrantSearch Engine Optimization

How to Improve Your Crawl Budget

In a perfect world, Google would crawl our entire site. Then, Google would find the right pages to put before our target users, doing so at instant speed. But Googlebot doesn’t work like that. More specifically, your site’s crawl budget probably doesn’t allow it. You can’t change how Googlebot works, but you can do something...

Dalton GrantSearch Engine Optimization

How to Create Quality Content that Ranks

A Quick Guide to Creating Content “That Ranks” SEO Copywriting: Relevant, well-written content is a feature of every top-ranking website and is crucial to a competitive search engine optimization strategy. But writing for the World Wide Web is different than writing for anything else. Two audiences must be satisfied: online consumers and search engine “spiders.”...

Garry GrantContent Marketing

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Search Engine Optimization