Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

Why You Should Be Using 2 Step Verification

Account protection has always been a significant concern. But with most of our business being conducted online these days, compromises in internet security are even more threatening. It would be best if you did everything you could to ensure your accounts were protected. 2-step verification is the topic of the third installment of Google’s #NoHacked campaign. Like previous...

Dalton GrantSearch Engine Optimization

ADA Compliance & Website Accessibility: Risks of Non-Compliance

ADA Compliance & Website Accessibility: In 1990, when the Americans with Disabilities Act (ADA) was initially enacted, the digital world was not a significant concern, as the World Wide Web was still in its early stages. Apart from ADA Compliance, you may come across 508 compliance, which refers to Section 508 of the Rehabilitation Act...

Garry GrantWeb Accessibility, Search Engine Optimization

How to Increase Page Speed?

While there are many aspects to speeding up pages, here are four key things to look at to improve page load time. Web Site Speed is critical now in 2020 but will be mandatory in 2021 with the release and requirements for Core Web Vitals. Our SEO Company has always been on the cutting edge...

Garry GrantSearch Engine Optimization

How to Use the Link TITLE Attribute

How to Use the Link TITLE Attribute Many people are misusing the link TITLE attribute, thanks to platforms like WordPress. By default, WordPress and other commonly used content management systems duplicate the post title link in the link TITLE attribute. As widespread as this practice has become, it’s time to end it. View more info...

Garry GrantSearch Engine Optimization

What is Schema Data Markup and Why Do You Need It?

Most will assume it relates to databases (Oracle database schema, MySQL database schema). Still, thanks to algorithm updates in Google, schema data markup is also called structured data markup or rich snippets. Structured markup is a type of data implemented on your website that makes it wildly easier for search engines to read what is...

Garry GrantSearch Engine Optimization

How to Create a Stellar Business Blog

Creating a Business Blog Building a successful business blog isn’t as simple as writing a post and seeing what works with your audience. To get the best results as quickly as possible, you should create a business strategy and be sure you are implementing best practices. The traffic your website generates from your blog will...

Garry GrantSearch Engine Optimization

The Biggest SEO News

If we’re honest, the past two years have had their share of ups and downs in the SEO world. We at SEO Inc. are happy to say our year was more up than down. But you can’t deny that we all saw massive changes within the industry. From a rise in manual actions to AI...

Dalton GrantSearch Engine Optimization

11 Easy Ways to Increase Your Organic Click Through [Infographic]

Compared to conversions, click-through rates (CTR) don’t seem nearly as important. Clicks don’t make you any money—at least, not directly. However, if customers don’t click, they can’t convert. So click-through ends up being essential to your overall business. No clicks = no conversions. If you haven’t been focusing on getting people to click, it’s time...

Dalton GrantSearch Engine Optimization, SEO Tips

Using Hashtags to Increase Your Online Presence

Infographic Friday: Hashtags and Online Presence Whether loved, hated, or deemed acceptable, hashtags have evolved from a seemingly innocuous way to tag Tweets into one of the most potent tools for tracking social media conversations and amplifying the reach of businesses, products, messages, and more. While hashtags can be employed in any online conversation or...

Garry GrantSearch Engine Optimization, Infographics, Social Media Advertising, Social Media Management, Social Media Marketing, Social Media Optimization

How to Use Latent Semantic Indexing for Better Content

Do you use latent semantic indexing for your content? You should. Use LSI keywords wisely, and your organic traffic may rise. But use them the wrong way, and you could suffer from weak rankings. Today, we’ll go over what latent semantic indexing is, what it isn’t, and how to use it in your content in a...

Dalton GrantContent Marketing

1 … 3 4 5 6 7 … 16

Category

Search Engine Optimization