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Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

PPC Ads Graphic

What is Paid Media? Paid Media Can Help Drive Revenue.

What is Paid Media? Paid media is advertising for your business that you pay for. The most common forms of paid media you are likely to come across include the following: Display ads Sponsored ads Paid search Google Ad’s Facebook Carousel ads Dynamic Product Ads (DPA) Twitter Instagram Influencer Marketing Google Shopping Bing Ad’s Facebook...
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SEO Inc PageSpeed Insights

How to Improve Page Speed? How To Check Page Speed?

How to Improve Page Speed If you want to know How to Improve Page Speed, keep reading. While many page speed tools will provide recommendations to help you, here are some of the most common things you can do to improve your page load time: Optimize Images: Pay attention to image size, compression, and format...
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Site Speed and Loss of revenue

7 Image Optimization Tips to Improve Your SEO

Website speed is a ranking factor crucial to the user experience and your bottom line. Research shows that for every second delay in your website loading, you see a 7% decrease in conversion rate. If you earn $100,000 a day, that adds up to $2.5 million a year! Images are often a culprit of slow...
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content optimization

Content Optimization vs Search Engine Optimization

Step One:  Determine your content goals and what main keyword your page will focus on. Start with your most important pages. Step Two: Research. Know who your target audience is and what they want. Step Three: Group keywords with similar intent into a single cluster. Write pieces relevant to each set. Search your core term....
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SEO Company

Why Your Business Still Needs SEO In 2023

SEO in 2023: Why It Remains Essential for Your Business Growth As we navigate the ever-evolving digital landscape of 2023, one might hear whispers of SEO’s demise. Yet, contrary to these misperceived notions, SEO is far from obsolete. The need for robust SEO services, especially  Local SEO services, is not just surviving but thriving. The...
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google search console disavow screen

Forgetting to Upload Your Disavow File

Uh oh. Of all the mistakes to make when moving your site from insecure HTTP to secure HTTPS, forgetting to upload your disavow file is one of the biggest. Why’s that, exactly? Well, if you forget to upload you’re disavowing file to the new HTTPS site, all those bad links you already disavowed will transfer...
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Business Partner

8 Tips for New ECommerce Sites

SEO Tips for New ECommerce Sites Whether you’ve got a brand new e-commerce site or re-designed an existing one, the battle for online visibility can be won or lost before you ever go live. Decisions you make in your project’s design and implementation phases can influence ranking after launch, so it’s important to keep search...
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San Diego Startup Week (SDSW) saw a gathering of San Diego's most innovative tech companies.

San Diego Startup Week (SDSW)

To continue delivering effective SEO services, one of the most important things we can do for our clients is to stay informed. Keeping up with current technology and staying on top of emerging trends and patterns helps us get the desired results. This means we must put ourselves out there and meet with the industry’s...
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Voice Search

SEO Strategy for Voice Search

SEO Strategy for Voice Search When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “Easel and ease, man.” I know people who spent hours reading to their...
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How Important are Local Citations in 2017

How important are local citations for Local SEO in 2021?

In 2016, many Google Algorithm updates reconfigured local search results. The most significant update that affected local SEO was Possum, which occurred in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings using local citations, Google My Business (GMB), proximity,...
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