Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

SEO Crash Course for Copywriters

Writing for the web is entirely different from any other type of writing. Most copywriters know the importance of including keywords in the content. However, not all copywriters are SEO experts – and they don’t necessarily have to be. The copy is only one piece of the optimization puzzle, but the more a copywriter knows...

Garry GrantSearch Engine Optimization

Podcasts are Now Searchable in Google

Podcasts are now Discoverable on Google. Google Podcasts now makes it possible to search for episodes based on what you discussed in your show. Google Podcast has recently begun automatically transcribing dialog using its formatted data. This allows users to search for specific episodes even if they can’t remember the Podcast’s name. Transcripts are being...

Garry GrantSearch Engine Optimization

Google Local 3 Pack to Be 1 Ad, 2 Organic Listings

Showing up in the local search results is about to get even more difficult. Coming Soon™, an ad will sneak into the Google local three-pack. That’s right—the local three-pack that Google cut down from 7 ads will include one ad and two organic listings. Users won’t have to expand the local listings to see it;...

Dalton GrantSearch Engine Optimization, Local Search

Content Marketing Strategy

What is a Content Marketing Strategy A content marketing strategy isn’t to be confused with your content strategy or content plan. These terms are often used interchangeably when the three are separate and necessary assets for any marketing plan. Your content marketing strategy is why you’re creating content, the audience you’re helping, and how you’ll...

Garry GrantContent Marketing

What Losing Net Neutrality Could Mean for You

As of December 14, 2017, the Federal Communications Commission (FCC) has officially reversed net neutrality. In a 3-2 vote, the commission approved a proposal to eliminate the FCC’s net neutrality rules from 2015. This means Internet service providers (ISPs) such as Spectrum, Time Warner, and Comcast can manage their networks more aggressively and create preferred...

Garry GrantSearch Engine Optimization, Internet Marketing

SEO Inc. Wins Best SEO Company!

Today, we are honored to have been chosen as the best SEO company in the Promotion World’s Annual Digital Marketing Awards! This 10-year-running awards program showcases the companies that cut through the noise of the demanding digital age to make a difference—for their clients and for the web at large. SEO Inc. made great strides,...

Dalton GrantSearch Engine Optimization

Updated Google Webmaster Guidelines

The Google Webmaster Guidelines just got a big update. Following last week’s revamp of the Webmasters page, the new Google Webmaster Guidelines page has been updated for the changing user base. The Guidelines are divided into two sections—General and Quality Guidelines—that offer a simple list of best practices to follow. Although the Quality Guidelines have...

Dalton GrantSearch Engine Optimization

What is Structured Data And Schema Markup?

What is Structured Data And Schema Markup? Structured Data is a standardized format for providing information about a page and classifying the page content. It’s used by Google and other search engines to understand a webpage’s content and gather information for search indexes. Essentially, it’s a way to annotate your content so that search engines...

Garry GrantSearch Engine Optimization

New SEO for 2024 – Topic Modeling by SEO Inc

New SEO For 2024 – We are long past the days when all you had to do was stuff some keywords in the meta description, and you could easily rank for whatever you wanted to, regardless of whether it matched your website’s content. 2013, with the Hummingbird Update, Google began using latent semantic indexing or...

Garry GrantSearch Engine Optimization

What is Pinterest?

What is Pinterest? Pinterest is one of the visual social media platforms online and is also considered a search engine in its own right. It’s mostly a virtual dream board where people can share and save ideas. You can find everything from recipes to project renovations and the perfect outfit for a special event....

Garry GrantSearch Engine Optimization

1 2 3 4 … 16

Category

Search Engine Optimization