Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

Google Updates Reviews Guidelines for Local Businesses

Google has made several new additions to its Reviews Guidelines, focusing on local business reviews. The new guidelines discourage adding markup for reviews from third-party websites, stating that reviews may only come from the site itself. The new guidelines read as follows: Do not include reviews that are duplicate or similar reviews across many businesses...

Dalton GrantSearch Engine News, Search Engine Optimization

Google Increases Title and Meta Description Length in Search Results

You know all about the proper meta description length and title length, don’t you? After all, you’ve been doing it for years. 55-60 characters in the title, and 155-160 for the meta description have been the standard for as long as we can remember—but it seems the times have changed. Google has increased the width...

Garry GrantSearch Engine Optimization

What’s New in Google’s Local Ranking Factors Page

The search quality ranking guidelines wasn’t the only Google document to get updated recently. Google has augmented its “Improve your local ranking on Google” help page. With it comes more information on the local ranking factors: Relevance, Distance, and Prominence. The updated document also contains specific steps you can take to help your business show up in...

Dalton GrantSearch Engine Optimization

Google News Carousel Now for Accelerated Mobile Pages ONLY

Sorry, slowpokes—Google’s news carousel is for Accelerated Mobile Pages only now. Sites that aren’t AMPed won’t show up in this featured news area. If you haven’t made the move to faster, better mobile pages, now you’ve got one more reason to. No matter how important your news is, or how attention-grabbing the image you chose...

Dalton GrantSearch Engine Optimization

The 3 Things You Need to Make Effective Dynamic Search Ads

Are you sick of keywords? Dynamic Search Ads could be for you. When done right by an SEO company specializing in PPC, dynamic search ads can save you hours and generate huge ROI for your site. But if done wrong, you could be looking at a great big waste of money. Here’s what you need...

Dalton GrantSearch Engine Optimization

Introducing Facebook Reactions: The New Way to ‘Like’ Facebook Posts

Facebook gets a lot more expressive today with the release of “reactions.” Now you can Like, Love, Haha, Wow, Sad, or Angry posts on your News Feed. All of these are extensions of the like button. We at SEO Inc. have been trying it out, and everything seems to be working smoothly. So how do...

Dalton GrantSearch Engine Optimization

It’s Official: Google Panda is Now Part of Core Ranking Algorithm

Google is confirmed as saying that the Google Panda Update is now a part of Google’s core ranking algorithm. This official Google statement was posted on an excellent comprehensive guide by Jennifer Slegg: “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality...

Dalton GrantSearch Engine Optimization

The Difference Between HTTP and HTTPs & How To Add HTTPs to Your Website.

Have you guys heard of this HTTPs thing that Google is all hell-bent on? No? Oh, wow. You must be living under some pretty amazing looking rocks then, because this issue is everywhere. So for those still in the dark wondering what is the difference between HTTP and HTTPs, we’re here to help. What is...

Garry GrantSearch Engine Optimization

We Want to See You in Manhattan for C3 2015!

At SEO Inc., we always look to stay on top of the search engine optimization game. This means we won’t be far behind whenever there’s an opportunity to learn about the latest digital marketing trends and strategies. While we’re sending some of SEO Inc.’s finest to Manhattan next week to see what we can learn,...

Dalton GrantSearch Engine Optimization

SEO Inc.’s New Year Challenge: Clean Up Your Links Now

For 2016, we challenge you to clean up your links. Yes, the new year is still a couple of weeks away. But 2016 will be here before you know it. And with it will come a brand new Google Penguin Update. Why wait to get hit with a decrease in rankings? Or a manual action?...

Dalton GrantSearch Engine Optimization

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Search Engine Optimization