Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

From Mobile First to AI First – What This Means for You

Over the past year, Google has decided to switch from a mobile-first approach to an AI-first strategy. Though this change may seem odd since Google has focused primarily on mobile-first for nearly a decade, the adjustment means the company sees great potential for AI and machine learning-based technology. And Google isn’t the only company talking...

Garry GrantSearch Engine Optimization

Restaurant List with location map on iPad

SEO 101 for Restaurants – Top Tips for Restaurant web sites

As a restaurant owner, you no doubt know what it takes to keep your food costs low and your profit high. But, that doesn’t necessarily mean you understand the nuances of digital marketing or search engine optimization. Take a look at these tips to help improve where your restaurant’s website appears in the search engine...

Garry GrantSearch Engine Optimization

How to Use Instagram for SEO

Instagram is one of many social media platforms businesses including in their social media marketing strategies. Using social media can help boost your overall search engine optimization efforts so this article will share some tips about how to make the most of it. It is essential that as of now, Google has said they do...

Garry GrantSearch Engine Optimization, Social Media Advertising, Social Media Marketing, Social Media Optimization

A Step-by-Step Guide to Analyzing the Competition’s SEO Efforts

In the early days of the web, ranking in Google was easy – you just threw keywords in the meta description, and you ranked for those keywords, regardless of whether or not your website was relevant to them. Nowadays, ranking well in the major search engines is a science – one that we know from...

Garry GrantSearch Engine Optimization

Chalkboard with "Content is King" written on it

How Content Marketing and SEO Work Together

These days, it seems content marketing is often touted as an alternative to SEO. However, it is possible to create content that not only creates value for users but also build and improve on SEO. SEO used to be as easy as throwing keywords in the meta tags, and you could rank for anything, regardless...

Garry GrantSearch Engine Optimization

Site Optimization vs. Traffic Optimization

Site Optimization versus Traffic Optimization Just a few years ago, internet marketing was focused on how to get more traffic to your website. If you had a conversion rate of 2% and 10,000 visitors a month, you’d end up with 200 conversions. But, if you doubled that traffic, you’d end up with 400 conversions. The...

Garry GrantSearch Engine Optimization

The Ultimate Guide to 508 Compliance

If you want to be sure you’re meeting the needs of everyone in your website audience, you must take steps to ensure your site is 508 compliant. The compliance standards are set by Section 508 of the Rehabilitation Act of 1973 that requires federal agencies to provide software and website accessibility to anyone with disabilities....

Garry GrantSearch Engine Optimization, Web Accessibility

Google Home is just one of the digital assistants that are changing local search.

How to Use Digital Assistants to Improve Local Search

Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the two-to-three syllable phrases we’ve been barking into our phones. The...

Dalton GrantLocal Search, Search Engine Optimization

SEO Inc. is an award-winning SEO company. It has provided best-in-class SEO services since 1997.

SEO + PPC Advice from an Award-Winning SEM Company

This month, we were named a top SEM company not once but twice. And now we’re in a sharing mood. One of the big takeaways from our recent PPC webinar was that SEO and PPC work great together. Think about it: pairing organic listings with paid advertisements can cover a wide range of potential customer...

Dalton GrantSearch Engine Optimization

Are Your Local Rankings Playing Dead? They Could Be the Result of “Google Possum” Update

A significant local algorithm update occurred on September 1, 2016, that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local three pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for local businesses. Joy Hawkins from...

Garry GrantLocal Search, Search Engine Optimization

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Search Engine Optimization