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Search Engine Optimization

Search Engine Optimization

Search Engine Optimization (SEO) is the process of editing website code and content to build authority and relevancy for keywords, with the goal of increasing the amount of organic search engine traffic (Google, Bing, Yahoo!, etc.) to your website. SEO helps search engines find your site in the vast sea of the Internet. SEO isn’t just about building search engine-friendly websites; it’s about making your site better for people, too.

SEO Article Marketing

How to get found in Google Image Search

How to get found in Google Image Search When most people think of image SEO, they only think about the alt tags. While those are important to SEO and accessibility, there’s much more work for image optimization to help you get more traffic. Here’s what you should be doing in addition to those alt tags....
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Google Phones

“Rich Cards,” a New Search Result Format

Introducing rich cards, the latest effort made by Google to serve their increasingly mobile audience. Rich cards are like condensed search results, presented in carousels at the top of the page. Users can scroll left and right to view information like “peanut butter cookie recipes.” Google is starting by showing rich cards for two categories:...
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W3C Validation Errors SEO

W3C Validation Errors and How They Relate to SEO

W3C Validation Errors and How They Relate to SEO With the dawn of DIY website design options, business owners on a budget can quickly and easily assemble a website with relative ease, without knowing a single bit of HTML or other code. That sounds great, but there’s no absolute control over the HTML used to...
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Google Now Testing Click-to-Call Numbers in Organic Mobile Search Results

Google is always testing new features. It’s part of its unending crusade to help users find what they’re looking for quickly, safely, and accurately. Because of this, many of its latest updates have been mobile optimization efforts. SEO Inc. is an SEO company that is on the forefront of any new Google algorithm changes and...
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goog

Still Not Mobile-Friendly? Big Google Update in May Should Change Your Mind

In a perfect world, all sites would be mobile-friendly, just like we’ve been saying. But the sad truth is that all sites aren’t mobile-friendly. Or else why would this upcoming Google update get announced? The “Mobile May” Google update, announced last week, will boost the effects of Google’s mobile-friendly algorithm. If you’ve already optimized your...
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Google Introduces New Googlebot User-Agent for More Effective Crawling On Smartphone Content

Google’s New Googlebot User-Agent Effective Crawling on Smartphone Content Google announced via Google Webmaster Central Blog that the old user-agent “Googlebot-Mobile” mobile-specific crawler will be retired in 3 – 4 weeks. “Googlebot-Mobile” user agents have been tested since 2011 to improve the mobile search experience for feature phone and smartphone users. According to Zhijian He,...
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What’s New on the Google Webmasters Website

Yesterday, Google launched a new website portal for its Webmasters page. It’s better organized, and it looks cleaner and friendlier, too. In addition to taking you to the Google Search Console home page, the Google Webmasters site also contains a staggering amount of documentation, all dedicated to helping new or veteran webmasters. Take it from...
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Study: What Kind of Content Gets People to Buy?

A study by Blue Nile Research has taken on the enormous task of answering the following questions: What content really compels people to buy? What channels do consumers use to make a buying decision? How does that differ when making a B2C purchase versus B2B? Over 500 US sources were surveyed. The study sought to...
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The Next Step Toward Greatness: Garry Grant, CEO to Run Carlsbad Half Marathon

Garry Grant, CEO of SEO Inc., to run the Carlsbad Half Marathon How will you challenge yourself this year in the pursuit of greatness? For Garry Grant, founder and CEO of SEO Inc., the answer lies at the finish line of a half marathon. The Carlsbad Marathon takes place this Sunday and presents a unique...
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What does it mean to be a “Top SEO Company?” 

  Google “top SEO company” and see what comes up. Go ahead; we’ll wait. What do you see? Are you bombarded with lists? Does each result boast a comprehensive collection of the best SEO companies the industry offers? If you ask us, it all seems pretty overwhelming. Oh, these lists have their uses. After all,...
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