Google

holds a prominent position in the search engine landscape, making it essential for businesses to optimize their content for Google as part of their SEO strategy. Moreover, Google’s advertising platform, AdWords, significantly influences the marketing industry. This category will explore the numerous advantages of Google Services and provide guidance on maintaining your content in alignment with Google’s algorithm.

Google Introduces New Googlebot User-Agent for More Effective Crawling On Smartphone Content

Google’s New Googlebot User-Agent Effective Crawling on Smartphone Content Google announced via Google Webmaster Central Blog that the old user-agent “Googlebot-Mobile” mobile-specific crawler will be retired in 3 – 4 weeks. “Googlebot-Mobile” user agents have been tested since 2011 to improve the mobile search experience for feature phone and smartphone users. According to Zhijian He,...

Garry GrantSearch Engine Optimization, Google, Mobile Advertising, Mobile Search

Google Now Indexing HTTPS Pages by Default

Google has made another show of support for HTTPS. Google’s Zineb Ait Bahajji announced that Google would start crawling HTTPS pages over HTTP versions. They would do so even “when the former are not linked to from any page.” So even if you don’t have HTTPS versions of all your site pages, Google will look...

Dalton GrantGoogle

Google Kills Off Content Keywords Feature

In a recent blog, Google reports that “the time has come to retire the Content Keywords feature.” Content Keywords were the primary method webmasters used to see how Google viewed their site and if Google could crawl their pages or if their site was hacked. Why We Don’t Need Content Keywords The blog’s author, John...

Dalton GrantGoogle

What is Core Web Vitals?

Core Web Vitals is a new 2020 metric that has been rolled out and it’s based on Site Speed and UX or user experience. Most webmasters don’t take into account the load time, latency, and speed of a web site during the design and wireframes buildout. Site speed is a factor and becoming broader in...

Garry GrantSearch Engine Optimization, Google

What Are AMP Pages? Why Do I need Amp Pages?

We all know how fast page loads can affect the retention of users and decrease the bounce rate, but what can you do about it? Well, one of the most effective solutions there is out there is to make an AMP (accelerated mobile page) version of each page on your site. AMP works especially well...

Garry GrantGoogle

Google June 2019 Core Search Algorithm Update

The Google June 2019 Core Update As many of us know, Google rolled out some updates in June 2019, and already, reports are coming in about how this update has affected some business niches and websites. While it is still too early to understand and see the update’s impact fully, we felt it was always...

Garry GrantSearch Engine Optimization, Google

Possible Google Algorithm Update – “Massive” Losses in Traffic

Early yesterday morning, the SEO underground was buzzing with alarm, as webmasters posting on the Black Hat World and WebmasterWorld forums shared horror stories of dropped rankings, tanking keywords, and halted traffic. Search Engine Roundtable’s Barry Schwartz reported chatter occurring in the wee hours of March 8th, with several forums proclaiming “massive” drops in traffic....

Garry GrantGoogle, Search Engine News

Google Penguin Released, Now Running Real-Time in Google’s Core Algorithm

Google Penguin 4.0 is here! The long-awaited update (and the last of its kind) has released today and is running in real-time as part of Google’s core algorithm. This is the last Penguin update we will hear about, as further updates will be baked into Google’s continuous algorithm updates. Read on to find out more...

Dalton GrantGoogle, Search Engine News

Google Helps Users #AMPlify Their Pages with Online Guides

With Google placing a greater emphasis on AMP pages, more users are attempting to “AMPlify” their pages. As a result, Google recently shared two helpful guides to help users successfully implement their accelerated mobile pages. Google’s first guide shows how users can use Google Search Console to check up on your AMP pages. Google stresses...

Dalton GrantGoogle, Mobile Advertising, Mobile Search, Search Engine News

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Google