What are Google’s new link attributes? Google introduced the nofollow attribute almost 15 years ago. It was added to help fight comment spam and became one of Google’s recommended practices for tagging sponsored or advertising-related links. The web has undergone quite an evolution since no follow began in 2005. Do you have any questions? Get...Read More
Infographic Friday: Hashtags and Online Presence Whether loved, hated, or deemed acceptable, hashtags have evolved from a seemingly innocuous way to tag Tweets into one of the most potent tools for tracking social media conversations and amplifying the reach of businesses, products, messages, and more. While hashtags can be employed in any online conversation or...Read More
The Facebook advertising platform is robust and can be confusing to the newcomer. If you’re having trouble with an advertising campaign, there are a number of things that can be wrong, whether it is failing to deliver the results expected or even not delivering at all. With that said, let’s take a look at what...Read More
If your business has been using Facebook for marketing for any length of time, you’re no stranger to the changes they implement in the name of improving their service for users. Like Google, they’ve got two sets of customers – the ones paying for advertising to reach their user base – and the users themselves,...Read More
Link Removal: Why You Need Professionals Understanding Link Removal: The Case for Professional Intervention Are you diligently adhering to best SEO practices and optimizing your site to align with search engine algorithms, yet failing to see your site rank on Google? The solution may lie in scrutinizing your backlink profile, which might seem overwhelming if...Read More
The Google Answer Box is Position 0 on the search engine’s results page, but you must work hard. Just answering what you want to rank for isn’t enough. It takes a combination of: Building pages based on the user experience Including your question in the H1 Giving a short answer in the first paragraph Using...Read More
Social Media Management: Social Calendar If you’re running the blog and managing the social media for your company, you will no doubt hear people tell you how important it is to have an editorial calendar ready. And for the most part, those people are correct. Having an editorial calendar to drive your blog direction is...Read More
Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you’ll see on your social media channels is because people will speak to you and about you there. But, a lot could go unnoticed if you’re not actively engaging in social listening since people could be talking...Read More
As we all know, Google’s goal is to return the best results possible for any given search query. It comprises hundreds of signals, including core on-page ranking factors such as keywords in title tags and Meta descriptions, links, content, the website’s load speed, and more. Over time, Google has released numerous updates to their ranking...Read More
Bounce Rate Optimization (BRO) refers to the process of reducing a website’s bounce rate, which is the percentage of visitors who leave after viewing only one page. It involves improving user engagement and encouraging visitors to explore more content. BRO aims to enhance website design, user experience, content relevance, and call-to-action placement to capture visitors’...Read More
