How do you set up Goals in Google Analytics? Creating a New Goal Setting up goals in Google Analytics is crucial in tracking your progress toward achieving your business objectives. With Google Analytics, a powerful web analytics tool, you can easily create, edit, and monitor your goals directly from your dashboard, gaining valuable insights into...Read More
What is Link Building? Link building refers to actively increasing the number of links to your website, generally because you’re trying to improve your search engine ranking or spread the word about your business. It uses assets you create and host on your website to acquire the links – an eBook, white paper, case study,...Read More
I’ve written here on the blog about ADA compliance, also known as 508, and more recently, W.C.A.G 2.2 compliance, or web accessibility. My daughter is blind, and because of that, her online experience often suffers because many websites fail to provide adequate solutions for those with disabilities. Websites are covered under the Americans with Disabilities...Read More
Uh oh. Of all the mistakes to make when moving your site from insecure HTTP to secure HTTPS, forgetting to upload your disavow file is one of the biggest. Why’s that, exactly? Well, if you forget to upload you’re disavowing file to the new HTTPS site, all those bad links you already disavowed will transfer...Read More
SEO Tips for New ECommerce Sites Whether you’ve got a brand new e-commerce site or re-designed an existing one, the battle for online visibility can be won or lost before you ever go live. Decisions you make in your project’s design and implementation phases can influence ranking after launch, so it’s important to keep search...Read More
SEO Strategy for Voice Search When you think back to the early days of voice recognition software, it’s hard not to laugh and imagine mad gabs. I know you mean to say, “He’s a lady’s man.” But the voice recognition software heard, “Easel and ease, man.” I know people who spent hours reading to their...Read More
In 2016, many Google Algorithm updates reconfigured local search results. The most significant update that affected local SEO was Possum, which occurred in September. This update altered local rankings to accommodate the 2016 change in local packs, going from 7 listings to 3, and local organic rankings using local citations, Google My Business (GMB), proximity,...Read More
Your content marketing strategy isn’t to be confused with your content strategy or content plan. You’ll often find these terms used interchangeably when the three are separate and necessary assets for any marketing plan. Your content marketing strategy is why you’re creating content, the audience you’re helping, and how you’ll help them in ways your...Read More
The Problems with Machine Learning I often use the [define:] search operator to find the meaning and spelling of words. It is incredibly convenient with the Chrome Web browser: you must type a search query into the address bar. This has been useful and empowered me to expand my vocabulary. Up until recently, these search...Read More
What is Link Building? Link building refers to actively increasing the number of links to your website, generally because you’re trying to improve your search engine ranking or spread the word about your business. It uses assets you create and host on your website to acquire the links – whether an ebook, white paper, case...Read More
