What is a Content Marketing Strategy A content marketing strategy isn’t to be confused with your content strategy or content plan. These terms are often used interchangeably when the three are separate and necessary assets for any marketing plan. Your content marketing strategy is why you’re creating content, the audience you’re helping, and how you’ll...Read More
As of December 14, 2017, the Federal Communications Commission (FCC) has officially reversed net neutrality. In a 3-2 vote, the commission approved a proposal to eliminate the FCC’s net neutrality rules from 2015. This means Internet service providers (ISPs) such as Spectrum, Time Warner, and Comcast can manage their networks more aggressively and create preferred...Read More
How to Remove a Google Link Penalty You’ve heard the horror stories. And if your website has received a Google penalty, it can be a nightmare. Google continuously develops more sophisticated algorithms to make the Internet more organized and relevant. You need to know what to do if the worst should happen—and nothing is worse than...Read More
How to rank higher in Google Map Packs? There are a few things that you can easily do to rank higher and generate more traffic to your site.1. Add accurate information to your Google Maps business listing.2. Be consistent with your business name, address, and phone number (NAP).3. Use a local phone number.4. Keep your...Read More
What is Structured Data And Schema Markup? Structured Data is a standardized format for providing information about a page and classifying the page content. It’s used by Google and other search engines to understand a webpage’s content and gather information for search indexes. Essentially, it’s a way to annotate your content so that search engines...Read More
Significance and Importance of Google Search Console Explained Google Search Console has established itself as a cornerstone in the world of web optimization, providing invaluable insights into how websites are perceived by the world’s most powerful search engine. The Page Experience report within this tool has gained prominence as Google has integrated user experience into...Read More
New SEO For 2024 – We are long past the days when all you had to do was stuff some keywords in the meta description, and you could easily rank for whatever you wanted to, regardless of whether it matched your website’s content. 2013, with the Hummingbird Update, Google began using latent semantic indexing or...Read More
Local Search and Local SEO Services. As we move into 2024, the importance of local Search has never been greater. With the rise of mobile search and voice search and the continued dominance of Google, businesses focus more on optimizing their online presence for local Searches. This article will explore why local Search is exploding...Read More
What is Google Gemini AI? Guided by the expertise of Google DeepMind’s CEO, Demis Hassabis, Google’s Gemini combines the strengths of AlphaGo-type AI systems with exceptional language capabilities. This AI marvel functions as a large language model (LLM), excelling in text manipulation like ChatGPT. Gemini’s creation stems from a collaborative effort between Google Brain and...Read More
What is Pinterest? Pinterest is one of the visual social media platforms online and is also considered a search engine in its own right. It’s mostly a virtual dream board where people can share and save ideas. You can find everything from recipes to project renovations and the perfect outfit for a special event....Read More
