These days, it seems content marketing is often touted as an alternative to SEO. However, it is possible to create content that not only creates value for users but also build and improve on SEO. SEO used to be as easy as throwing keywords in the meta tags, and you could rank for anything, regardless...Read More
Site Optimization versus Traffic Optimization Just a few years ago, internet marketing was focused on how to get more traffic to your website. If you had a conversion rate of 2% and 10,000 visitors a month, you’d end up with 200 conversions. But, if you doubled that traffic, you’d end up with 400 conversions. The...Read More
If you want to be sure you’re meeting the needs of everyone in your website audience, you must take steps to ensure your site is 508 compliant. The compliance standards are set by Section 508 of the Rehabilitation Act of 1973 that requires federal agencies to provide software and website accessibility to anyone with disabilities....Read More
Early yesterday morning, the SEO underground was buzzing with alarm, as webmasters posting on the Black Hat World and WebmasterWorld forums shared horror stories of dropped rankings, tanking keywords, and halted traffic. Search Engine Roundtable’s Barry Schwartz reported chatter occurring in the wee hours of March 8th, with several forums proclaiming “massive” drops in traffic....Read More
A significant local algorithm update occurred on September 1, 2016, that had local business listings disappearing—or, more surprisingly, reappearing—from the Local Finder and the local three pack. Dubbed “Possum” by the local search community (because the listings weren’t missing, just filtered, AKA, “dead”), the update is shaking things up for local businesses. Joy Hawkins from...Read More
You know all about the proper meta description length and title length, don’t you? After all, you’ve been doing it for years. 55-60 characters in the title, and 155-160 for the meta description have been the standard for as long as we can remember—but it seems the times have changed. Google has increased the width...Read More
Have you guys heard of this HTTPs thing that Google is all hell-bent on? No? Oh, wow. You must be living under some pretty amazing looking rocks then, because this issue is everywhere. So for those still in the dark wondering what is the difference between HTTP and HTTPs, we’re here to help. What is...Read More
Google Releases New Algorithm Now that we have your attention, please read the following information as it pertains to you. We at SEO Inc. want to go on the record and state that Google DID NOT RELEASE A NEW ALGORITHM code-named “Elephant.” We wanted to get your attention and alert you to the importance of what Google is...Read More
