Not all products are created equal in the eyes of social media. Some companies have it easy. Take a bakery, for example. They can snap a picture of a cupcake with some sprinkles, throw a filter on it, and boom: Instagram gold. While that is all good for them, what about companies with a great...Read More
In the competitive online landscape, having a solid understanding of SEO is essential for success. However, if your website contains any of the mistakes outlined in this list, you may inadvertently be undermining your efforts. Targeting the Wrong Keywords One critical mistake is targeting the wrong keywords. Merely identifying keywords and assessing their competition is...Read More
Google Analytics Events and how to create Event tracking. Google Analytics is a free tool that helps you see what’s going on with your web traffic. You can see how much time people spend on each page, where they are getting referrals to your website, and sometimes you can even see the keywords they used...Read More
In the usual Google spirit of jumping in and demolishing the competition in growing industries, Google has launched Google Tag Manager. But it is not all bad. On the contrary, Google Tag Manager looks like an excellent option for better aggregating and analyzing specific data. In this post, we will go over the basics of...Read More
Things are constantly changing in social media marketing, so you have to stay on your toes. While a few months ago, you used to have to spend $10,000 a month on Twitter advertising to get a unique Twitter profile, the company has now turned around and started offering these same features to everyone for free. And...Read More
What is Google Discovery, and How Do I Get My Content in Google Feeds? Google Discovery ads are visually engaging, personalized ads that appear in Google’s feeds on the YouTube app, the Google app, and the Gmail app. They are meant to reach audiences in the moments when they’re ready to discover new products and services....Read More
Facebook Adds Audio Recognition Facebook takes the mantra of, “If it ain’t broke, don’t fix it,” and regularly spins it on its head. And for the most part, the updates are helpful! Sure, people like to complain about things on the Internet, so anytime anyone changes anything, you’re sure to witness the hell-storm that is...Read More
How to get found in Google Image Search When most people think of image SEO, they only think about the alt tags. While those are important to SEO and accessibility, there’s much more work for image optimization to help you get more traffic. Here’s what you should be doing in addition to those alt tags....Read More
Since Google and other search engines constantly update and upgrade their algorithms, we at SEO Inc. understand that implementing an SEO strategy is inherently complex. Thankfully, our core area of expertise is SEO optimization, so we offer many solutions to fit your particular requirements and budget. Whether website design, mobile application development, or internet marketing,...Read More
Recently, we posted about how you can use webinars as part of your overall content and digital marketing plan to boost your brand awareness, increase your customer base, and use a webinar to improve your SEO. Now, we’re going to make sure you know how to create webinars that leave your audience coming back for...Read More
