Your Guide to Online Retailing on Black Friday and Cyber Monday Around the office, we have been planning to adjust client Pay Per Click spending for the upcoming holiday season, specifically for Black Friday & Cyber Monday. Knowing that 83% of consumers will buy holiday gifts online this year (Accenture), I asked some outside experts...Read More
Creating content takes time – and if you want to be a valuable piece of content, you need to put in both time and effort. It’s not as simple as throwing words together into sentences to tell a story and calling it a blog post. For the content to have value to your audience, it...Read More
How to Change Your Web Host Without Negatively Affecting SEO Migrating your website from one host to another is no easy undertaking. Whether you’re relocating your site to save money with a new shared host or need the space and control that a virtual private server or a dedicated server offers, you must be careful...Read More
You have probably heard of Siri for the iPhone. It’s that robot-sounding voice that you can ask questions and give commands. For example, you can request directions or how hot the sun is. Google recently launched its version of Siri in late June. First, they released Google Now, which predicts your next move and gives...Read More
The Accelerated Mobile Pages project, also known as Google AMP, is an open-source project designed to improve mobile devices’ page speed. It was launched in February 2016, and studies show that websites using AMP technology load up to 85% faster than the same site without AMP technology. Though initially, the project was aimed only at...Read More
How Virtual Influencers Could Hurt Your Brand Your virtual influencer will operate online much as a real human influencer would. Even though they may not initially start as a brand ambassador when they gain enough popularity they can attract companies looking for endorsement deals. For instance, Miquela is an influencer for Chanel and Prada. Shudu...Read More
How to Pick Images for Your Content Images are a vital piece of the content equation. After all, posts that feature images produce 6.5x higher engagement than text-only posts. That said, you can’t just write a post and slap whatever pictures you want into it if you’re going to make the most significant possible impact....Read More
Meet Matthew, Our IT Assistant Matthew Merrell, a 19-year-old IT Assistant at SEO Inc., is perseverant, intelligent, and highly technologically skilled. However, Matthew did not walk into his success without overcoming numerous obstacles that would cause most people to give up on their dreams and aspirations. Matthew was born and raised in San Marcos, California,...Read More
Is there anything worse than waking up one morning, doing some early AM searches for your primary keywords, and realizing that you are not ranking anywhere for any of your keywords? Just boom. PFT! Your site is nowhere to be found. So you open up your Google Webmaster Tools and see that dreaded Manual Penalty inflicted...Read More
Eye Movement Tracking: Vital Lesson in Optimizing Content for Site Visitors: Eye movement tracking for a website, commonly referred to as “web eye tracking,” involves using eye-tracking technology to analyze how a user looks at a website. This includes understanding where they focus their attention, the sequence of their gaze across the web page, how...Read More
