When looking at data inside Google Analytics, it can be hard to remember exactly what was happening on particular days. You might see a spike in traffic for a campaign or a seasonal dip for a local holiday. You might be able to open your calendar to match dates to activity, but if you’re like...Read More
Google voice search is simply speaking the search query rather than the slower typing process. Voice search has gained popularity on mobile devices since typing on a tiny phone screen is somewhat tricky and far less accurate than using a computer keyboard. It’s a matter of convenience, and with so many people accessing the internet from...Read More
These days, almost everyone is being hit by referral spam, and it is unlikely that Google will step in and stop it any time soon. This means we’re on our own to deal with it. But to do so, we need to know how to block sites sending us referral spam. What is Referral Spam?...Read More
What’s the one place in Google’s search results that’s better than the number one result? The Answer Box is also known as the featured snippet. Why? Because it brings people directly to your content – serving as a teaser that sends them straight to you. It invests users in your content and brand before they...Read More
Troubleshooting Web for Smartphone Users Smartphone users make up a significant chunk of internet searches, which is only projected to increase. But smartphone search faces some specific challenges regarding mobile internet use. Two of the most common issues are faulty redirects and issues exclusive to smartphones. Here’s a look at how to fix them and...Read More
How to Run Social Media Campaigns During Holidays The holiday season is rapidly approaching, and it’s probably too late to do anything about your SEO. We tried to warn you that you should get a jump on the long-term benefits of an SEO Campaign to increase holiday sales. But if you ignored our warnings and...Read More
Beginner’s Guide to Instagram Marketing If you’ve read our basic primer on Instagram and have decided you’re ready to use it as one of your marketing tools, this is the guide you want to follow. We’ll assume you’re starting from scratch, so if you’ve already got an account with a following, you’re one step ahead....Read More
What are Micro Moments? Micro-Moments are, according to Google, “intent-rich moments when a person turns to a device to act on a need – to know, go, do, or buy.” The four types of Micro-Moments you need to focus on throughout your digital marketing journey are: I want to know moments: When a user is...Read More
Earlier this month, Mark Zuckerberg announced that Facebook would change the news feed algorithm again. Now, there will be more priority on content from “friends, family, and groups,” meaning Pages will be less visible. While this may be a good thing for consumers tired of seeing their feeds inundated with commercial content – it’s not...Read More
As a general rule, attorneys are knowledgeable people who can write fantastic content for a blog. But, because they know the law, and not necessarily internet marketing (there are some who major in marketing before going on to law school), they don’t know how to take those blog posts and get them ranking high in...Read More
