Google’s latest announcement shows the search engine’s continuing service for its mobile users: Google will remove the “Mobile-Friendly” label from mobile search results Google may lower rankings for sites with intrusive popups in January 2017 Both updates will help mobile users more easily reach the content they need. “Mobile-Friendly” Label to be Removed Google is...Read More
Accelerated Mobile Pages are coming this month. AMP will be crucial in providing the web with faster load times, meaning better user experiences for everyone. Google just had a Hangout that included a 15-minute breakdown all about AMP. They’ve also sent suggestions through Search Console to hop on board before AMP officially launches. To prepare...Read More
With digital marketing shifting its focus toward users instead of search engines, social media optimization (SMM) has increased. Lengthy, keyword-rich copy is still a great way to get seen by search engines, but SMM is the new frontier for connecting with customers. We were recently named one of the Best SMM Companies of 2023. And...Read More
Maybe you followed our local search advice, or perhaps you concluded yourself. You’re sure to make the mobile web a better place for users. You’ve got to increase your page speed. Yes, we realize making your site mobile-friendly was a considerable effort. We can understand your thinking: “My mobile-optimized site already puts me ahead of...Read More
We’re living in the age of display—display advertising, that is. A study by eMarketer predicts that 2016 is the year we’ll spend more on display ads than search ads. 47.9% of all ad spend is expected to go to digital display ads for $32.17 billion. What does this mean for businesses trying to reach more...Read More
Search engine marketing (SEM) can be a business’s best friend. A solid SEM strategy can bring loads of new business to your doorstep—or at the very least, to your online shopping cart. However, you could lose much money if misused, with little to show for the effort. That sting doesn’t heal quickly, but the real...Read More
Google announced real-time ads to help brands intercept customers for the Big Game. Real-time ads will offer brands the opportunity to join the spontaneous conversations that spring up throughout the game (think “left shark” moments like from last year). Google is opening the Real-time ads beta to include brands like Wix.com and will “roll out...Read More
Prepare yourself for an exciting development in the Twitterverse. Shortly, the familiar 140-character limit that Twitter users have grown accustomed to will significantly change. Specifically, the character limit will no longer include media attachments such as images, videos, polls, GIFs, and names starting with “@.” Currently, when incorporating attachments like photos or links, 23 characters...Read More
In a perfect world, Google would crawl our entire site. Then, Google would find the right pages to put before our target users, doing so at instant speed. But Googlebot doesn’t work like that. More specifically, your site’s crawl budget probably doesn’t allow it. You can’t change how Googlebot works, but you can do something...Read More
Google recently stated they would split the mobile index from the desktop one. What’s more, the mobile index will become Google’s primary index. This means mobile users will get Google’s freshest, most up-to-date search results. Desktop won’t be left entirely out, but desktop results no longer align with Google’s primary focus. You can bet the...Read More
