At the beginning of October, SEO Inc. saw drastic fluctuations in our page speed. To fix this, we implemented several changes that reduced our page load time dramatically. Just an FYI, all of our SEO Services include page speed optimization. As you can see from the chart, the improved results came instantly. Everyone knows the...Read More
If we’re honest, the past two years have had their share of ups and downs in the SEO world. We at SEO Inc. are happy to say our year was more up than down. But you can’t deny that we all saw massive changes within the industry. From a rise in manual actions to AI...Read More
Compared to conversions, click-through rates (CTR) don’t seem nearly as important. Clicks don’t make you any money—at least, not directly. However, if customers don’t click, they can’t convert. So click-through ends up being essential to your overall business. No clicks = no conversions. If you haven’t been focusing on getting people to click, it’s time...Read More
PPC, like SEO, is an ever-changing beast. It isn’t content to sit there; effective PPC management for campaigns of all sizes requires constant care and maintenance. For those who live and breathe pay-per-click, like us, we’re always looking for opportunities to reinforce what we know and learn the most emerging trends and strategies. PPC Management...Read More
Is there anything so satisfying as disavowing links that don’t belong? We’ve been tightening up our backlink profiles for years by disavowing links unrelated to our business. Only the best, most relevant links for your site, right? Well, now Google’s John Mueller is saying something a little different. Don’t get us wrong—disavowing links is still...Read More
Running your local business’s Facebook page is more challenging than it seems. Even if you post daily, you might not see significant results. If your Facebook “likes” are stuck at a woefully low number, you may consider just giving it up. But anyone can tell you the benefits of Facebook – ask your local search...Read More
Do you use latent semantic indexing for your content? You should. Use LSI keywords wisely, and your organic traffic may rise. But use them the wrong way, and you could suffer from weak rankings. Today, we’ll go over what latent semantic indexing is, what it isn’t, and how to use it in your content in a...Read More
Gary Illyes stated at Pubcon last week that Google will soon divide its search results between mobile and desktop. The change will occur “within months.” Once released, the two indexes will no longer show the same results. The new, separate Mobile Index will become Google’s primary index. Splitting mobile and desktop indexes will allow Google...Read More
Today, Google confirmed what SEO Inc. had suspected all along. In a Google+ hangout with Gary Illyes, Google’s Webmaster Trends Analyst, Google is going on the record to state that if you remove wrong links from your website, you will see your efforts quicker. If you take the necessary steps to remove wrong links and...Read More
“Mobile May” is upon us. The Google mobile-friendly update planned to launch this month is finally here. If you’ve seen some movement to your mobile rankings over the last day, there’s a good chance you’ve been affected. John Mueller confirmed the update on Twitter and stated yesterday that the update was “fully rolled out.” FYI The...Read More
