When our first campaign ran, social communities, blog followers, and motocross connoisseurs enthusiastically responded to the sweepstakes. Overall, 9,919 people viewed the Fix My Ride Sweepstakes Tab. The landing page had a startling conversion rate of over 17%, resulting in over 1,650 people entering the sweepstakes. Throughout the campaign, 6,561 new likes were generated for the Facebook page.
According to studies, a Facebook fan costs an average of $4 to purchase with Facebook ads. This means the campaign generated $26,244 in Facebook fans at a fraction of the cost. Furthermore, during the contest period, the total number of people, both Fans and Non-fans, exposed to BTO Sports on Facebook totaled over 1.4 million, a 42% increase compared to the month before the sweepstakes.
Our second campaign, the “Best Whip Picture Contest,” was also successful. As a result of the campaign, the BTO Sports Facebook Page received tremendous traffic from contest participants and the BTO Sports blog. This significantly increased BTO Sports brand awareness throughout the social media network. BTO Sports started with approximately 9,000 Facebook fans.
• Increase of more than 6,800 fans since the campaign was launched
• BTO Sports received over 250 submitted whip photos with over 4,500 “likes” combined.
• Over 580,000 people exposed to the BTO Sports giveaway
Both campaigns benefited BTO Sports by creating a notable online buzz. Their social communities, blog followers, and market mavens responded amazingly well to the campaigns and continue to be actively involved with BTO Sports online. The campaign was a splash on Facebook, Twitter, and the blogging community. With a total distribution spanning over 580,000 people throughout Facebook, this marketing effort truly had a viral effect, reinforcing the positive image the BTO Sports brand is known for.
