Oxi Fresh

Oxi Fresh: A Case Study in Overcoming SEO Challenges

Background: The Franchise Marketing Group

Two years before partnering with SEO Inc., Oxi Fresh faced a significant challenge that jeopardized its online presence. The company became the victim of a destructive link farm attack. This malicious activity automatically generated domains containing multiple states within their URL strings, creating an unnatural and harmful backlink profile. As a result, Oxi Fresh’s search engine rankings plummeted due to a Manual Penalty imposed by Google.

This setback directly impacted Oxi Fresh’s ability to achieve its ambitious goals of expanding its franchise network and increasing its visibility across the United States and Canada. Recognizing the urgent need for expert SEO services, Oxi Fresh sought the assistance of SEO Inc.

Strategic Goals

Under the leadership of CEO Jonathan Barnett, Oxi Fresh set clear and measurable objectives for its partnership with SEO Inc. These goals included:

1. Increasing organic traffic by 5% per month.

2. Improving the number of keywords ranking on the first two pages of Google search results.

3. Boosting the number of appointments booked across the US and Canada.

4. Driving more franchisee applications to support Oxi Fresh’s growth as one of the fastest-growing franchises in the nation.

SEO Inc. began the project by intensively investigating and analyzing every backlink pointing to Oxi Fresh. A thorough backlink audit was conducted to identify toxic links negatively impacting the website’s search performance. As part of the toxic backlink removal process, SEO Inc. contacted over 30,000 webmasters, requesting link removals to eliminate harmful connections to the website. Additionally, disavow files were submitted to Google to mitigate the impact of any unresolved toxic links.

Following the cleanup process, SEO Inc. developed a comprehensive content restructuring strategy designed to improve the performance of local city pages. This strategy included proprietary methods to enhance keyword rankings and user engagement on these pages. The team focused on optimizing content to reflect user intent while incorporating geo-targeted keywords that aligned with Oxi Fresh’s regional service areas.

SEO Inc. conducted extensive consultations on improving local city pages as part of the Local SEO Optimization efforts. This included refining meta descriptions, titles, and headers to make them more appealing to search engines and potential customers. Structured data and schema markup were implemented to highlight essential business information, such as service areas, operating hours, and contact details. These efforts ensured that Oxi Fresh’s local city pages were more visible in local searches and more accessible and informative for users.

Furthermore, SEO Inc. introduced advanced internal linking strategies to bolster the authority of local pages. SEO Inc. enhanced the overall relevance and connectivity of the website’s internal structure by strategically linking high-performing content to underperforming pages. This helped drive traffic to critical landing pages and improved the user experience.

SEO Inc. also focused on generating high-quality, localized content to support the local SEO strategy. This included blog posts, service descriptions, and customer testimonials tailored to specific cities, showcasing Oxi Fresh’s expertise and reliability in each market.

Local SEO Optimization.